I launched my first business, hired an agency, got a beautiful website — and spent a year wondering why nobody was finding me. Nobody told me. Not the agency, not anyone. Here's what I eventually figured out.
As Lucy Thwaites Photography moves into 2026, the focus becomes clearer and more intentional — brand-led storytelling that centres people, whether that’s a small business, an individual or a family. This post shares what’s evolving, what’s staying, and what to expect moving forward.
Big agencies aren’t always the best fit. This post explores why small businesses thrive when they work with a creative studio that truly gets them, offering flexibility, personal connection, and thoughtful design support that grows with your brand.
A new chapter for The Thwaites Perspective - now at home on my website. In this post, I share my journey from Formula 1 to photography in Northamptonshire, building a creative business slowly and intentionally. I reflect on reconnecting with my passion, blending creativity with business know-how, and what you can expect from this space going forward.
